Strategic Marketing.

Using your business goals as a foundation, Urban Sky Marketing will create a strategic marketing plan that goes well beyond the traditional 4 P’s (product, pricing, packaging, promotion) of marketing.  Taking a holistic approach, from your customer’s perceptions to partnerships, we create a plan that increases your ROMI and brand in the marketplace. 

• Executive Summary: Current environment and future corporate direction
• Customer (and competitor) Analysis: market segmentation, demographics and target audience(s)
• SWOT Analysis: Strengths, weaknesses, opportunities and threats
• Marketing Goals, Objectives and Tactics (marketing, promotional and communication activities and campaigns)
• Timeline and Budget

Using additional tools as focus groups, industry analysis and competitive research, your company’s strategic marketing plan will allow you to connect with your customers in this customer-driven marketplace.

Web.

Current and future customers all reach your business in one centralized location - the Internet.  This means your web presence must relate to every single visitor in a unique and memorable fashion. Urban Sky Marketing prides itself on its clean approach to web design that speaks to your identity and image. We are committed to implementing creative and media-rich sites and making it fun for you through our six-step process:

• Exchanging ideas (listen to your wishes)
• Scope document (layout goals, expectations, process and costs)
• Wire frame and Storyboard (visual tools detailing the “why” and “how”)
• Design (look and feel) and Editorial Content
• Testing
• Launch and Deliver!

Graphic Design.

Graphic design is about visualizing your message; helping promote a product or idea through visual communication. Urban Sky Marketing combines art and technology to produce the most effective and unique pieces for your business. We design:

• Flyers, brochures, sales sheets
• Posters, banners, postcards
• Newsletters and e-newsletters
• Marketing collateral for campaigns, promotional launches and events

Events.

Planning the right event means delivering results that exceed your audience's expectations. Urban Sky Markteing will take care of every single detail, allowing you to focus on what's important to you - your guests. Whether it be an domestic or international event, we handle everything from contracts to chef specialties to fireworks! We'll start off with a kick off meeting, determine goals and needs and create a project plan that maximizes your budget. Urban Sky Marketing will also assist with theme development and make the most out of your brand with the event at hand.

• Corporate events, meetings and conferences
• Launch new products or services with a unique approach
• Event publicity
• "Off the Beaten Path" team building events
• Party planners for birthdays, celebrations, receptions and special events

Corporate Sustainability.

As corporations seem to grow larger and larger, so should there dedication to supporting social and environmental causes. We are all seeing green right now, but the key to true success is to actually make a positive impact on the environment - and your audience is acute to this fact. Saying "100% organic" is not enough. Urban Sky Marketing will:

• Assess your current carbon footprint
• Develop and execute your 'go green' internal campaign - 10 step proccess with local considerations!
• Financial Analysis
• Develop and execute your 'go green' external marketing plan

Be sincere, stay focused and you will make an positive impact. Never forget that the most successful campaigns are informational and inspirational. You can do both.

Brand.

Creating a strong brand is one of the key successes to promoting a service or product. But what exactly is a brand? There are hundreds of definitions. It starts from the inside out, and is about consistency – rewarding the consumer with the same confidence and expected emotional response. Urban Sky Marketing will assist you in differentiating your organization by developing brand awareness strategies that fit your business and marketing goals – without wasting your time or money.